Brand Strategy
Our Philosophy
Creating meaningful connections
When you understand the untapped desires and needs of people, you can create powerful brand ideas that speak to them and provide a reason a brand should exist in their lives. We create brand ideas that create the strategic blueprint that will inspire, permeate, and sustain a meaningful, differentiating narrative and experiential journey with brands.
There’s no such thing as a lone wolf strategist at Klick, we’re a true community that’s obsessed with improving in our craft.
Carl Turner, Chief Brand Strategy Officer
About Brand Strategy
Unearthing truths that differentiate
We focus on understanding what truly motivates our target audiences, so we can build the fundamentals that will create breakthrough brands. These include research and insight, positioning, brand architecture, creative development, cross-cultural strategy, messaging, and acting as brand stewards through campaign development, execution, and future of the brand.
Brand Strategy digs deep into rich, all-encompassing research and data to unearth powerful pathways into the minds of patients and healthcare professionals. By bringing together our expertise in insight mining, behavioral science, and data science, we uncover the underlying habits and motivations of our audiences.
Storytellers with a bias to action
We find the harmonies in seemingly disparate ideas and express them through studied and nuanced storytelling. There are opportunities in every touchpoint of our days. You just need to spot them and act on them. Our team is so intrinsically engaged with brand strategy thinking that they see it everywhere, and proactively find solutions to problems that others might not have even seen yet.
Our Differ
Collective curiosity
We share an obsessive, creative energy because we know that genius is the work of many, not one. We influence each other with a curious fervor that’s made stronger by the diversity of thought and experience we value. You’ll never find that you’re the smartest person in the room when you’re working here, and that’s exactly the way we like it.
Meet The Team
We’re a group of insatiable learners, who are curious to the point of obsession when it comes to understanding humanity. Whether we hail from anthropology, psychology, sociology, marketing, journalism or beyond, each one of us brings a unique lens to the way we see culture, society, and the human experience, allowing us to see the world differently.
We actively look for people who can really engage us in their thinking, and make us feel energized about their perspective.