Strategy
Our Philosophy
Big picture. Human details.
We believe great strategy connects empathy and insight with real-world outcomes. At Klick, our strategists uncover what truly drives human behavior, and then turn those truths into brand ideas and tactical roadmaps that create lasting impact for patients, HCPs, and caregivers.
Whether it’s crafting a foundational brand narrative or orchestrating omnichannel experiences that shift behavior, we’re driven by curiosity, grounded in data, and united by our belief that small details shape the big picture.
There’s no such thing as a lone-wolf strategist at Klick. We’re a true community that’s obsessed with improving in our craft.
Carl Turner, Chief Strategy Officer
About Strategy
Unearthing truths that differentiate.
Strategy at Klick brings our clients an unmatched diversity of perspectives and domain expertise for solving the full range of business challenges faced in a competitive marketplace. Our Strategy Team is equipped to provide the stewardship that helps our clients drive the beliefs and behaviors that differentiate brand performance at every critical inflection point and in any situation.
Our Strategy Team blends a diverse range of skills and expertise. We are as comfortable working with data as with generating bold creative solutions. Our omnichannel mindset ensures that the brand experience is designed to engage every customer audience where they are, which makes an outsized impact on outcomes as well as the bottom line.
Moving the needle, daily.
Strategy at Klick is adaptive, hybrid, and built to operate in motion. Our teams combine deep fluency in audience segmentation, immersive experience, content strategy, and social engagement to drive real-world behavior change. We architect omnichannel experiences with precision, ensuring brands connect meaningfully with patients, HCPs, and caregivers at the moments that matter most.
This work goes far beyond execution. We draw from emerging spaces like AI, gaming, and creator voices to push the boundaries of how strategy shows up in the world. And we continuously optimize what we build—harmonizing brand ecosystems, activating touchpoints with intent, and measuring what moves the needle in real time.
Our Differ
Collective curiosity, unmatched craft.
More than strategists, we’re collaborators, listeners, tinkerers, and storytellers. We ask questions others overlook and challenge ourselves to find unexpected connections across brand, channel, and culture. Strategy at Klick isn’t about silos or job titles, it’s about showing up with insatiable curiosity, a bias to action, and a shared obsession for doing work that’s as smart as it is meaningful.
Meet The Team
We come from anthropology, psychology, UX, pharma, sociology, journalism, marketing, and more. We bring different lenses to the same mission to create strategies that are both grounded in insight and built for action. Some of us shape brands from the ground up; others build omnichannel systems that drive performance. Many of us do both.
What unites us is a shared commitment to craft, clarity, and a deep respect for the process of getting there. We push each other to think harder, dig deeper, and stretch ideas further, because we know that better thinking leads to better outcomes—for our clients, for patients, and for each other.
We’re looking for curious minds, creative thinkers, and strategic operators who want to make ideas matter. If you’re excited to explore how emerging technologies like AI can sharpen insights and shape smarter strategies, we hope you’ll join us.