Freelance Strategy Director - Digital/Activation
Klick is an ecosystem of brilliant minds dedicated to transforming healthcare communications and helping our life sciences clients improve health outcomes since 1997. Recognized by Great Place to Work among the Best Workplaces in Advertising and Marketing, for Women, and in Professional Services, as well as a recipient of the Waterstone Most Admired Corporate Culture award and Deloitte’s Best Managed Companies, Klick is where careers in healthcare communications thrive.
We’ve been growing steadily for almost three decades and continue expanding our global footprint. With a new office in São Paulo, Brazil, we’re committed to hiring individuals who are passionate about positively impacting health in Latin America. If you’re ready to make a difference in healthcare communications, we encourage you to apply!
The focus of the Klick Strategy team is defining how, when, and where a pharmaceutical brand should interact with its target audiences to drive effective customer engagement and measurable business outcomes. We advise our clients on key elements of their go-to-market strategy, including: audience targeting, channel mix, marketing ecosystem design, and performance measurement & optimization. We see this as a team sport, so we frequently orchestrate the involvement of a broad range of in-house subject matter experts and crafts to maximize business results for our clients.
We are curious people who love to lead the charge in solving meaningful and complex marketing challenges, while also surfacing opportunities for innovation and account growth. As big-picture thinkers who can also define the details, we work as our clients' advisors and partners to help build and grow brands throughout their lifecycle. We are passionate about healthcare, and we take pride in delivering and optimizing solutions that help Patients and HCPs on their respective journeys.
Responsibilities:
- Contribute to leadership for the go-to-market strategy (targeting, channel mix, marketing ecosystem design, performance measurement) for one or more accounts, with each account consisting of one or more brands.
- Help contribute to shaping and defining a brand's identity, positioning, narrative, and perception in the market.
- For some accounts,the ability to apply a masterbrand strategic plan and optimize for Brazil and /or the surrounding region.
- Formulate solutions to clients’ marketing challenges and produce related project briefs.
- Analyze brand performance and recommend optimizations.
- Exhibit thought leadership by authoring POV documents related to industry/technology trends.
- Provide market intelligence for global projects (when assigned or asked)
- Participate in new business pitches
Requirements:
- 7-10+ years of experience in marketing, with the majority in pharma and healthcare marketing, preferably in an agency role.
- Intellectual curiosity, paired with an affinity and aptitude for creative problem-solving.
- Ability to interpret data to inform business recommendations.
- Strong communication, presentation, and facilitation skills.
- Experience of working in LATAM markets at regional and local level.
- Fluent in Portuguese and English, proficiency in Spanish as an asset.
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.
We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.