Director, Campaign Operations
Klick is seeking a dynamic and results-driven Director, Campaign Operations to lead and evolve our Customer Experience Platform (CEP) team. This individual will oversee the planning, execution, and optimization of multi-channel marketing campaigns across a variety of platforms, including Salesforce Marketing Cloud (SFMC). The ideal candidate brings a unique mix of strategic leadership, operational excellence, and hands-on experience with enterprise-level clients and platforms.
The Director, Campaign Operations is both a client facing role and people management role, responsible for leading discovery and planning activities for projects and new business opportunities. The Director, Campaign Operations is also responsible for strengthening and expanding the CRM capabilities including onboarding new platforms, being hands-on with projects as necessary, and interfacing with other internal Klick teams to ensure projects are successfully delivered.
This role requires a variety of skills, from a high degree of business acumen to strong and wide-reaching technical competence, with good organizational skills, and outstanding interpersonal skills in a client-centric environment.
Specific Duties and Responsibilities
- Lead, mentor, and manage a high-performing team of campaign managers, and marketing operations specialists both onshore and offshore.
- Establish and maintain best-in-class campaign operations processes to ensure high quality, and consistency of campaign delivery.
- Collaborate with cross-functional teams at Klick, including; Marketing Strategy, Project Management, Project Delivery, and Analytics to ensure alignment and efficiency on client projects.
- Oversee the deployment of email marketing campaigns across platforms, with a strong emphasis on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).Have a strong understanding of how CRM ecosystems work and how the Salesforce Marketing Cloud works with the core Salesforce platform (i.e.: SFDC).
- Have a strong understanding of CRM Marketing Technology stacks and what roles various platforms (ex: CDP, EDW, Service Bus) play in delivering enterprise CRM programs for Klick clients.
- Drive innovation by evaluating and implementing new platforms, technologies, and automation strategies to improve campaign efficiency and effectiveness.
- Act as a senior point of contact for strategic clients and high-impact projects, ensuring campaign strategy and execution are aligned with business goals.
- Provide hands-on leadership for key campaigns, offering guidance on complex campaign builds, personalization, dynamic content, and journey design.
- Troubleshoot issues and implement solutions quickly to maintain campaign performance and client satisfaction.
- Use data-driven insights to continuously optimize campaign operations and inform strategic decisions.
- Work with Project Managers to validate and optimize project plans.
- Be an advocate for standardization and efficiency with the Campaign Operations team.
Qualifications and Experience
- 8+ years of experience in digital marketing operations, with an emphasis on email marketing, with at least 3 years in a leadership or director-level role.
- Deep experience with Salesforce Marketing Cloud and related platforms (e.g., Acoustic Campaign, Marketo,Klaviyo).Proven success in managing marketing operations teams and complex campaign execution workflows.
- Strong understanding of email marketing best practices, compliance (e.g., CASL, CAN-SPAM), and data segmentation.
- Excellent project management, communication, and client-facing skills.
- Comfortable being both strategic and hands-on when required.
- Certifications in Salesforce Marketing Cloud (e.g., Email Specialist, Consultant).Experience working within regulated industries such as pharmaceutical, life sciences, or financial services.
- Familiarity with HTML/CSS, AMPscript, and SQL for data queries considered an asset.
Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.