Programmatic Coordinator

About Klick Health

Klick is an ecosystem of brilliant minds working to realize the full potential of our people and clients in life sciences since 1997. We are consistently recognized for our workplace culture by Great Place to Work as one of the country’s Best Workplaces for Advertising and Marketing, Best Workplaces for Women, Best Workplaces for Professional Services, and as a Waterstone Most Admired Corporate Culture recipient and a Deloitte’s Best Managed Company! Whether you’re a current student or a new graduate, Klick is a powerful launching pad for any career. If you think you’d be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

About our Media craft

We are a full-service media team designed to handle media strategy, planning, buying and measurement for healthcare brands. We’re responsible for generating a return on the media investment. We use various data sets to derive meaningful insights to connect brands to their desired audiences. We’re the experts who lead clients to success with our thorough knowledge of rapidly shifting health media markets. We combine expertise with a people-first mentality to produce a unique perspective that is thoughtful, thorough, and specific to achieving our clients’ objectives. Learn more about us at media.klick.com.

Job Description

Work term: Permanent, Full-time

Location: Toronto, ON (Hybrid)

We are seeking a dynamic and detail-oriented Programmatic Media Coordinator to join our team. The Programmatic Media Coordinator will play a key role in managing and optimizing programmatic advertising campaigns. This role requires a strong understanding of digital advertising, data analysis, and effective communication skills. The ideal candidate is proactive, organized, and capable of working in a fast-paced environment to drive successful campaign outcomes.

Minimum Qualifications:

• Education in Digital Marketing, Advertising, Media Studies, Communication, or related fields
• Understanding of traditional and digital media planning concepts
• Excellent proficiency in Excel, coupled with a solid understanding of Word and PowerPoint at an intermediate level
• You’re not simply talented, but also optimistic, driven, empathetic, trustworthy, and kind

Desired Qualifications:

• Understanding in programmatic platforms, such as Yahoo!, Nexxen, GoogleAds, is great to have
• Adept time management across multiple campaigns, and effectiveness under pressure
• Proactive involvement in the media team, with a self-starter attitude fostering creativity, enthusiasm, and organization
• Ability to operate with minimal supervision within a growing team
• Willingness to learn and master new software platforms
• Strong initiative with a focus on problem-solving
• Adaptability and flexibility in a fast-paced, ever-changing environment
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Detail-oriented with excellent organizational and project management abilities
• Effective written and oral communication skills to effectively convey complex concepts clearly

Your mission will be:

• Campaign Management: Set up, launch, and monitor programmatic campaigns across various platforms, ensuring accurate implementation and delivery; Regularly review campaign performance metrics, identify areas for improvement, and implement optimization strategies; Actualize campaign billing at the end of each month
• Data Analysis: Analyze campaign data and performance metrics to generate insights and actionable recommendations
• Technical Expertise: Manage programmatic ad operations, including troubleshooting, and quality assurance to ensure accurate ad delivery; Stay current with industry trends, technologies, and best practices related to programmatic advertising
• Collaboration: Work closely with cross-functional teams, including Planning, Ad Ops and Analytics, to ensure seamless campaign execution and alignment with overall marketing strategies; Communicate campaign updates, progress, and results to internal teams
• Optimization and Testing: Implement ongoing optimization tactics, such as bid adjustments, audience segmentation, and ad placements
• Quality Assurance: Perform thorough QA checks on creative assets, landing pages, and tracking to ensure accurate and consistent campaign execution
• Vendor Management: Liaise with external partners, agencies, and ad tech vendors to coordinate campaign setup, troubleshooting, and optimization efforts

In summary, the Programmatic Coordinator role demands meticulous management of campaigns, insightful optimizations, and a dedication to thriving in a dynamic media landscape. Your analytical acumen, passion for excellence, and technology aptitude make you an ideal fit for this fast-paced, growing team.

IMPORTANT: After submitting your application, you must complete two quick assessments from The Predictive Index to be considered for the position. These assessments gauge the candidate’s natural workplace behaviours and predict their success in specific roles. By understanding these drives, we can gain a deeper insight into candidates' fit for specific roles and Klick’s culture.