Senior Director, Media

Summary

Elevate the digital media activities key accounts to make them a leader in the use of digital media platforms and processes for pharmaceutical marketing.

Responsibilities

Define a long-term strategic roadmap for media with key accounts:

  • Understand and stay up-to-date with digital media technologies, trends, vendors and best-practices
  • Understand and stay up-to-date with pharmaceutical marketing technologies, trends, vendors, best-practices and regulations—for patient marketing, healthcare professional marketing, and marketing to other healthcare stakeholders
  • Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it
  • Communicate and advocate for this vision both internally (such as to media planners and account services teams) and externally (such as to clients)

Direct implementation of the roadmap at a cross-brand, account level:

  • Provide direction for implementation of platforms and technologies that reflect best-practices (ad serving, data management, etc.)
  • Provide direction for the development and adherence to processes that reflect best-practices (planning, buying, reporting, optimization)
  • Provide direction for the creation of templates and tools that maximize efficiency, effectiveness and repeatable excellence

Lead cross-channel media planning and optimization for brand media programs:

  • Provide evidence-based recommendations on channel budget allocation
  • Collaborate with internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels
  • Work with display media planners, search engine marketing experts and analytics team to maximize media return on investment
  • Cultivate relationships with strategic partners, including platform providers, publishers and networks

Skills and experience

  • At least eight years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, SEM, and SEO
  • Deep knowledge of all digital media channels and their strategic role
  • Knowledge of, interest in and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising
  • Proven experience defining, communicating and implementing a strategic vision
  • Passion for digital health and the possibilities of digital media for healthcare
  • Drive to maximize return on investment and quantifiably prove it
  • Knowledge of and experience with pharmaceutical marketing is preferred
  • Knowledge of and experience with healthcare media vendors is preferred

At Klick, we’re continuing to build a stellar, diverse team and inclusive culture.

If you require accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience

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Over Twenty years ago, Klick Health set out with a bold vision and a simple promise: to shape the future of digital health. Today, we’re the No. 1 independent digital health agency in the world. And we’re growing. Fast.

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