Senior Director, Media


Elevate the digital media activities key accounts to make them a leader in the use of digital media platforms and processes for pharmaceutical marketing.


Define a long-term strategic roadmap for media with key accounts:

  • Understand and stay up-to-date with digital media technologies, trends, vendors and best-practices
  • Understand and stay up-to-date with pharmaceutical marketing technologies, trends, vendors, best-practices and regulations—for patient marketing, healthcare professional marketing, and marketing to other healthcare stakeholders
  • Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it
  • Communicate and advocate for this vision both internally (such as to media planners and account services teams) and externally (such as to clients)

Direct implementation of the roadmap at a cross-brand, account level:

  • Provide direction for implementation of platforms and technologies that reflect best-practices (ad serving, data management, etc.)
  • Provide direction for the development and adherence to processes that reflect best-practices (planning, buying, reporting, optimization)
  • Provide direction for the creation of templates and tools that maximize efficiency, effectiveness and repeatable excellence

Lead cross-channel media planning and optimization for brand media programs:

  • Provide evidence-based recommendations on channel budget allocation
  • Collaborate with internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels
  • Work with display media planners, search engine marketing experts and analytics team to maximize media return on investment
  • Cultivate relationships with strategic partners, including platform providers, publishers and networks

Skills and experience

  • At least eight years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, SEM, and SEO
  • Deep knowledge of all digital media channels and their strategic role
  • Knowledge of, interest in and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising
  • Proven experience defining, communicating and implementing a strategic vision
  • Passion for digital health and the possibilities of digital media for healthcare
  • Drive to maximize return on investment and quantifiably prove it
  • Knowledge of and experience with pharmaceutical marketing is preferred
  • Knowledge of and experience with healthcare media vendors is preferred

At Klick, we’re continuing to build a stellar, diverse team and inclusive culture.

If you require accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience

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Over Twenty years ago, Klick Health set out with a bold vision and a simple promise: to shape the future of digital health. Today, we’re the No. 1 independent digital health agency in the world. And we’re growing. Fast.

So, if you like to work hard and have some fun while you’re at it, we’re always on the lookout for exceptionally talented people. Take a look around and see how working at Klick is radically different.

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